ALI KIDSWEAR
Work for the Course Fashion Buying - italian
Introduction of project
This is an individual written report on a new childrenswear label which you intend to launch and its introduction (with relevant buying order) inside a shop in shop/concession at La Rinascente Dept. Store, Milan.
Report contains the following content:this new Brand DNA, its reference target, its competitors, its offer structure, its pricing and sourcing strategy,its Unique Value Proposition. Main reference target markets, competitors, pricing strategy, brand assortment of La Rinascente Milan and an order for the department store.
